Customer churn is a critical issue for B2B firms given the longer sales cycles. According to research by Recurly, subscription companies average an annual churn rate between 5-7%. It varies by industry with Recurly sharing that B2B software along with business and professional services average 3.8% churn. In today’s market, the pressure is on to maintain your customer base and expand it quickly enough to overcome churn and drive revenue growth. The solution is to have a calculated strategy...