Toronto and Tampa based firm also recognized as a Leader in Lead Generation, based entirely on verified customer reviews
TORONTO & TAMPA, Fla., August 31, 2026 — The Sales Factory, an AI-augmented B2B revenue infrastructure and outsourced sales company, announced today that it has been named a Leader in G2's Summer 2026 Grid® Reports, ranking #2 globally in the Outsourced Sales category. The company also earned Leader status in Lead Generation, adding to its track record of G2 category leadership and a growing list of industry awards.
G2 is the world's largest and most trusted software and services marketplace. Its quarterly rankings are built on verified reviews from real users, combined with market presence data. Leader status goes to companies that earn consistently high satisfaction ratings from customers while showing strong market presence, which makes the recognition a direct reflection of client results and trust.
"This recognition belongs to our clients and our team," said Paul Griffin, Co-Founder and CEO of The Sales Factory. "You can't buy or market your way to the #2 spot in the world in Outsourced Sales. It comes from real reviews written by real customers, and it validates what we set out to do every day: deliver qualified pipeline, booked meetings, and real revenue growth for the companies that trust us with their business development."
Highlights from the Summer 2026 G2 Reports
- #2 globally in Outsourced Sales, based on customer satisfaction and market presence
- Leader in Lead Generation, continuing the company's category leadership from prior quarters
- Customers consistently praise The Sales Factory for the quality of meetings booked, fast onboarding, transparent communication, and acting as a true extension of their sales teams
“Rankings on G2 reports are based on data provided to us by real software buyers,” said Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.”
The recognition caps a strong stretch for The Sales Factory. The company has been named to The Globe and Mail's Canada's Top Growing Companies list three consecutive years, most recently ranking #1 in Business Services in 2025, and continues to expand across North America with operations in Toronto and Tampa.
To read The Sales Factory's reviews, visit the company's G2 profile.
About The Sales Factory
Founded in Toronto in 2018 by Paul Griffin and Eric Doucet, The Sales Factory is an AI-augmented B2B revenue infrastructure company that designs, builds, and operates complete outbound sales engines for its clients. The company goes beyond supplying leads. It delivers the full infrastructure behind predictable revenue growth, including go-to-market strategy, market research, ideal customer profiling, messaging, multi-channel outreach, and high-caliber on-shore sales talent, all powered by its proprietary AI platform, Pitchpilot.ai. Operating in 13 languages, The Sales Factory works with clients ranging from venture-backed scale-ups to S&P 500 companies and government organizations. A three-time honoree on The Globe and Mail's Canada's Top Growing Companies list, ranking #1 Top Growing Business Services company in 2025, the company runs operations from Toronto and Tampa and serves clients throughout North America and beyond. Learn more at www.thesalesfactory.com.
About G2
G2 is the world's largest and most trusted software marketplace. More than 100 million people a year, including employees at every Fortune 500 company, use G2 to make smarter software decisions based on authentic peer reviews. Learn more at www.g2.com.
Media Contact
Paul Griffin
CEO
The Sales Factory
contact@thesalesfactory.com